According to a recent article in the Salt Lake Tribune, those who attended Sundance this year, the states largest international event, spent nearly 15% more in 2012 than in 2011. The Sundance Film Festival is clearly leaving the recession behind, but it hasnt fully recovered from the steep economic downturn that kept some moviegoers from attending the independent film celebration centered in Park City and Deer Valley.
According to a study conducted for the Sundance Institute by the University of Utah Bureau of Economic and Business Research, the 2012 festival produced an economic boost for Utah that totaled $80.3 million, not including nearly $7 million in state and local taxes, through a mix of spending by nearly 47,000 people and the creation of 1,731 temporary jobs.
To read more about this study, please click here.