Sundance Film Festival rebounding from recession

By Nancy Barth
May 29, 2012

According to a recent article in the Salt Lake Tribune, those who attended Sundance this year, the state’s largest international event, spent nearly 15% more in 2012 than in 2011. The Sundance Film Festival is clearly leaving the recession behind, but it hasn’t fully recovered from the steep economic downturn that kept some moviegoers from attending the independent film celebration centered in Park City and Deer Valley.

According to a study conducted for the Sundance Institute by the University of Utah Bureau of Economic and Business Research, the 2012 festival produced an economic boost for Utah that totaled $80.3 million, not including nearly $7 million in state and local taxes, through a mix of spending by nearly 47,000 people and the creation of 1,731 temporary jobs.

To read more about this study, please click here.

National Geographic names Park City among world 25 best ski towns

By Nancy Barth
Feb 23, 2012

National Geographic has identified Park City as one of the world’s best ski towns, stating it the best for “cinephile families with a range of abilities.”  In addition to lauding Park City as home to the Sundance Film Festival and the United States Ski Team, the article mentions Park City’s vibrant sophisticated bar scene and easy accessibility to and from Salt Lake City.

The article goes on to note, “Park City Mountain Resort is the “right there” option, with access from town, four terrain parks for snowboarders and freestylers, night skiing, a cutting-edge ski school, and remarkably well-rounded terrain, from gentle beginner runs to powder-filled bowls that rival fellow Wasatch Mountain areas Alta and Snowbird. Deer Valley Resort, only one mile away, is unapologetically upmarket. Deer Valley’s skier numbers are capped, grooming is scrupulous, on-mountain restaurants are gourmet, and snowboards are not allowed (no word on baggy pants, but suffice it to say, there is no terrain park). Canyons Resort, four miles from town, is the ever-expanding upstart that has quickly grown to become the largest ski resort in Utah. Impressively, each of Park City’s resorts offers a hundred or more runs, bevies of high-speed lifts, and around 3,000 feet of base-to-summit vertical.”  To read the entire article, go to this link.