WSJ Debuts New Luxury Real Estate Section

By Jim Barth
Oct 23, 2012

Picture of Wall Street Journal Mansion SectionIndicative of the post-recession growth in the luxury housing market, including the Deer Valley real estate market, The Wall Street Journal launched its new Friday stand-alone print section - “Mansion.” The Journal will also feature select luxury real estate content in European and Asian editions of the print publication and on Users may also access content through iPad and iPhone mobile applications.

The new section will cover luxury market data, trophy property and celebrity transactions, an international buying guide, information on financing, and more. Sotheby’s International Realty, with offices in Park City and Deer Valley, Utah, has already committed to the “Mansion” section, as well as other luxury brokerages.

Plans also include a daily segment on real estate on WSJ Live as part of its Lunch Break show. Real estate reporter Lauren Schuker Blum will host a luxury home market chat Fridays on

In a related move, former Conde Nast executive Nina Lawrence, who served as publisher of W magazine, was announced as the Journal’s new vice president of global ad sales. Lawrence’s responsibilities will include marketing and business development for print, digital and special events. She will also lead a planned expansion of the Journal’s custom advertising and creative services operations.